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From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Extra! Extra! Getting into the Newspaper Business (writing news articles) The news is now and those who write it know the stories first. Getting into the newspaper business can be difficult because of the competitive nature of the news. The successful reporter needs to be organized, efficient and able to work under extreme pressure. The flip side is that a newspaper writer is almost always a celebrity. If he or she works for a large newspaper, his name may be known all over the country. If he only works for a small town paper, that town will recognize his name. Writing news articles involves ups and downs, so read on to learn more about it. Newspaper Overview A newspaper office is an interesting place to be. Bright and early at eight o’clock in the morning, the office is quiet and dark. As the rest of the world is counting down the minutes to quitting time, the reporters’ desks start to fill up with hurried typing and flipping through notes. Well after dark, the last stories get wrapped up and put to bed. They may have been changed a couple of time as new developments occurred. Some stories written will make it to the front page. Some stories though will get significantly cut or cut from the paper all together. Writing news articles may be very rewarding, but it also requires a different kind of lifestyle than most careers. Becoming a Reporter If you are interested in writing news articles, you may also be interested in learning a little bit more about what is involved in becoming a reporter. Writing is a very important piece of being a successful reporter. Writing news articles involves close attention to journalistic style. Most full time reporters have journalism degrees. Those that don’t have learned to imitate the style with precision. A good journalist must learn the art of interviewing a subject. Freelancing If the full time reporting job is not for you, look into writing news articles on a freelance basis. It will help if you develop a relationship with the editor of the newspaper you intend to write for. Since so many people want to see their names in print, it can be hard to break into the freelance newspaper business. Writing news articles on a freelance basis requires a good eye for newsworthy topics as well as a thorough and fair representation of the facts. Freelancing takes practice. Don’t be discouraged if the editor doesn’t like your work initially. If you keep trying, you’re bound to stumble onto something great. Once you are in and an editor likes you, you’ll be able to work more freely. What’s News? Before you are ready for writing news articles, you should be ready to judge for yourself what news is and what it is not. Regular reporters are assigned stories to write, so they rarely have to come up with topics on their own. Freelancers write their stories and then try to sell them. The first rule about deciding what is news is that if someone asks you to write about it, it’s not news. You should have to dig up the good stories. If you need inspiration, just start talking to people. Get to know a few of the prominent people in your community. Build relationships and keep asking questions. The stories will come out eventually. You can also take a tour of your community with your eyes wide open. Look for anything suspicious, dangerous or exceedingly beautiful. Take your camera wherever you go just in case you happen to be an eyewitness to something newsworthy. Writing news articles can be done as a career or as a freelance pursuit. Whichever you choose, you’re sure to lead a life with some adventure. The news is always happening and it’s always something new.

Examine the Interior of Publishing Companies (publishing companies) The publishing company can be seen as the backbone of the writing world. Written words seemingly would not have been able to be seen without publishing companies. The publishing company provides a great service to society by publishing and displaying the work of authors. The existence of publishers is obvious, but the interior of the publishing world and its companies is unknown by many people. Publishing is known as an apprenticeship industry, which means that most of the knowledge needed by a publishing professional will be learned with hands-on experience on the job. Generally, information that is learned in one department of a company is useful throughout the publishing house, which gives professionals the opportunity to move between departments. There are many levels to a publishing company and they all have different functions. The administrative level is the first level of any company, and has many responsibilities in the functioning publishing companies. The administrative department is responsible for managing daily operations for publishing executives and management. This responsibility involves interaction with all of the employees from all of the departments, as well as interaction with authors and agents. The administrative employees are required to manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives. Advertising is another division of publishing companies. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the advertising department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that will promote sales of an individual book. Every advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements. The editorial department of a publishing house is one of the most important departments. This department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department, developing and maintaining relationships with authors, booksellers, and agents, performing general administrative duties, participating in editorial, design and marketing meetings, and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments. Another division of publishing companies is the marketing department. The marketing department has the responsibility of creating, preparing, and establishing marketing strategies and policies for each title by coordinating the efforts of the publicity, promotion, advertising, online, and sales departments. The marketing department is responsible for preparing all sales presentation materials, audio recordings, fact sheet collation, and promotions, creating and producing additional account-specific presentation materials, researching and establishing relations with new markets, and planning and maintaining sales and marketing schedules. The publisher’s office is also an important department for many publishing companies. The publishers oversee the life cycle of a title from acquisition to production, and onto the sales force. Publishers are responsible for making executive decisions for all titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company. The subsidiary rights and permissions department is also one of the most important divisions of a publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights. The daily activities for the subsidiary department include writing submission letters, sending manuscripts, proposals, and books to foreign publishers and agents, coordinating co-productions with other publishers, working with book clubs and sales for special editions, and maintaining relationships with other publishing companies. Publishing companies have many divisions, including, sales, purchasing, publicity, promotion, production, managing editorial, legal contracts Internet development, information technology, human resources, finance, art and design, and audio.